The emergence of internet, social media and digital technology is transforming the way organizations project their brands, position their products and interface with their prospects and customers. Traditional marketing approaches are being quickly replaced by social media, internet and digital marketing, throwing up new opportunities for business to sell their products and services to the increasing population of tech-savvy customers. Professionals that are responsible for business development, sales and marketing can no longer ignore digital marketing, and need to become conversant not only with its tools and practices, but with the fundamental principles that guide our new digital world. This course is designed to prepare such professionals for success in the world of digital marketing.

Course Objective

To equip participants with the foundational principles and practices in Digital Marketing and the knowledge of the various types of platforms available so that, they are able to match their products and services with specific digital platforms. They will further know how to measure and track the efficiency of their marketing strategies.

For Whom?

Suitable for sales, business development, relationship management and customer services professionals across all industries, and all persons who seek to us social media, the internet and digital platforms to stay connected with prospects and customers and increase sales.

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